Some brands arrive with a business plan. Fat Boy Surf Club arrived with a smile.
It started during lockdown - a strange, quiet moment when the world stood still but the ocean didn’t. A group of surf friends kept meeting early in the morning, long before the rest of the day could intrude. As a joke, one of them made hats for the crew. Something fun, something light, something only they understood.
But the South Bay has a way of noticing things worth noticing.
People around town kept stopping them to ask, “Where did you get that?”
And that’s how it began - not with strategy, but with a feeling.
A brand born by accident, carried by love
There’s something effortless about Fat Boy. It has that rare energy where the design, the name, the fit - everything just works without trying. It’s the opposite of corporate branding. It’s local, clever, and organically cool.
I didn’t know it would become the phenomenon it is today.
I just knew I loved it.
If it makes me smile, it will probably make you smile too.
Why Fat Boy belongs at DRIFT
Fat Boy sits at the center of the DRIFT story because it’s exactly the kind of brand I look for:
- Locally born
- Effortlessly stylish
- Rooted in community
- Created with personality, not polish
- Impossible not to love
Wearing Fat Boy feels like being in on something - not exclusive, just fun. A wink to South Bay culture.
I pick up DRIFT’s orders directly from his porch, which feels exactly right. This brand should not be coming from a warehouse. It should come from down the street, from the person who made it, from the same community that wears it.
The Pieces Themselves
Fat Boy has a consistency that’s hard to fake:
- Washed neutrals
- Perfectly weighted tees
- Hoodies made for early mornings
- Clean, memorable graphics
- Silhouettes that feel lived-in from day one
It’s surf culture without the cliché, and local pride without shouting.
These are the pieces people return for. Once you have one, you understand the appeal.
A South Bay staple
Fat Boy isn’t just a brand anymore - it’s part of the visual language of Manhattan Beach. You see it at coffee shops, walking the Strand, in line at Two Guns, on dads after surf and kids after school.
It’s the kind of brand that spreads through joy, not marketing.
And that’s exactly why it belongs here.
What’s in stock at DRIFT
- Fat Boy Hoodies
- Crewnecks for cooler mornings
- Classic logo tees
- Seasonal drops and limited graphics
Visit DRIFT Beach Club
Open daily 10–6
451 Manhattan Beach Blvd, Suite B108, Manhattan Beach, CA 90266
Same-day pickup. South Bay delivery: $15 on orders $50+ or free over $100.